Digital Marketing For Small Business Owners
Setting up your small business for success with digital marketing
This online course is specially designed for business owners who want to grow their businesses online in the right way. The course leads you through the correct way to set up your business on various digital platforms while avoiding the common pitfalls.
Covered in the course are platforms such as Facebook, Instagram, WhatsApp Business, Google My Business and a general overview of online advertising.
Business owners who take this course are sure to get a deep understanding of how social media platforms work for business, how to position their business for visibility, but more importantly, how to spend advertising funds efficiently and wisely while getting the desired results.
Your Instructor
Ayodeji is a Digital Marketing Professional Certified with Facebook and Google. He is certified with Facebook as a Blueprint Certified Buying Professional. The Blueprint Certification is Facebook's credentialing program for digital advertising professionals who demonstrate advanced proficiency in Facebook marketing. The Facebook Certified Buying Professional credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.
Blueprint Certification badge: https://www.youracclaim.com/users/ayodejiagboola/badges
He is Certified with Google as a Google Ads and Google Video Ads Specialist. He has run several successful advertising campaigns for large multinational organisations and has been running digital marketing services since 2011.
He currently also trains for Digivate 360 as a Facebook Trainer in the Boost Your Business with Facebook program where he has trained over 2,000 business owners across several cities since 2018.
His love for teaching led to him creating this course for small business owners who need to get a good hang of what digital marketing entails.
Course Curriculum
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Preview2.1 Creating Your Facebook Business Page (16:37)
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Preview2.2 The Facebook Page Manager App - Adding others to manage your page (9:22)
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Start2.3 Messaging, Instant Replies and Away Messages (8:09)
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Start2.4 Your Facebook Content Strategy (7:21)
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Start2.5 Scheduling Posts (7:57)
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Start2.6 Facebook Live (10:38)
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Start3.1 Introduction to Instagram Business (3:10)
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Start3.2 Creating an Instagram Business Profile
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Start3.3 The Correct Way to Use Hashtags (5:39)
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Start3.4 IGTV - Instagram TV (2:35)
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Start3.5 Instagram Stories (4:31)
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Start3.6 Instagram Live (6:57)
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Start3.7 Your Instagram Content Strategy (7:49)
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Start3.8 Creativity Apps (17:41)
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Start3.9 Business Insights (19:30)